After realising that Ben’s amateur photoshop skills weren’t quite up to scratch we decided to work with Strategy Collective who helped us out with our logo design and, later, with our website set up. We now had a brand logo we could get behind and start to grow which was a very important step in the process
This was soon followed by the final decision made on our first product name – Performance Protein. This was one of the hardest decisions to make as we wanted to try and stand out from the crowd with a punchy name that immediately reflected the quality of the products we were producing, with an idea of initially edging ourselves towards the sports industry and fellow athletes.